摘要
理查德·麦特白提出商业美学概念,指出"商业美学在本质上是一种经济动机上的机会主义"。商业动画的审美研究应关注商业动画的发展与动画商品属性及整个社会工业化进程的关系,特别是与大众审美接受视角、审美心理走向的关系。从商业动画繁荣的原因与视觉审美的走向进行多方面的探索,受众在动画艺术欣赏中具有静态的和动态的审美心理。以此为根基,探讨动画审美心理对我国动画设计的启迪,从中找到树立华语动画品牌的突破口。
Richard Maltby proposed the conception of commercial aesthetics and said that the commercial aesthetics is an opportunism of the economic motivation in essence. The aesthetic research of the commercial animation should focus on the relationships among the commercial development of animation, the attributes of animation product and the industrialized process of the whole society, especially with the public's accepted perspective in the aesthetics and the trend of the aesthetic psychology. This paper explores the cause of the commercial animation prosperity, the direction of visual aesthetics and a static and dynamic aesthetic psychology that the audience has during the animation art appreciation. As a foundation of it, the paper studies the aesthetic psychology how to inspire our animation design and find a breakthrough in establishing the Chinese animation brand.
关键词
商业电影美学
商业动画美学
审美心理
审美走向
受众
Commercial Film Aesthetics,Commercial Animation Aesthetics,Aesthetic Psychology,Aesthetic Trend,Audience
