摘要
本文通过分析英国BBC奥运广告片的设计定位、设计创意及设计表现形式的独特性,阐述中国传统元素在现代国际广告中的开放价值和设计方法,意在指明传统元素的运用只有简明扼要、切中要害、形意双飞,大胆破除原形并进行解构和重组,才能更好的将传统元素巧妙融合进广告,成为富有特色的动画广告。
This paper analyzes the design orientation,design creativity and the uniqueness of design forms in the British BBC Olympic commercial advertisements,describes the traditional Chinese elements' open value and design methods in the modern international advertising fields.It aims to only use the traditional elements' brief and concise to the point,form and meaning flying in order to get rid of the prototype and make a bold deconstruction and reorganization,then masterly integrates the traditional elements into the advertising and becomes a distinctive animated advertisings.
关键词
中国传统元素
动画广告
设计定位
拆分和重组
Traditional Chinese Elements,Animation Advertising,Design Orientation,Split and Reorganization
