摘要
现今的广告传播的方式,已经由"单一地传播"广告信息,转为"要结合多门相关学科的前沿理论成果而有效地传播信息"。比如结合视知觉、触觉、时空观、消费心理学等各方面的先进理论,广泛地应用于广告设计领域。文章重点阐述了户外广告设计中时间的运用和其在空间中的定位,以及通过合理的时空编排或者时空交错的传播方式以调动受众的积极因素,吸引受众对广告的注意力。
Nowadays the Way of advertising communication has been changed from a single piece news of advertisement to a transmission combined with multidisciplinary theoretical results.Such as the advanced theory coming from visual perception,tactile sense,space-time concept and consumer psychology,has been spread used in the advertising design field.In this article,the time and space perception of the outdoor advertisement has been mentioned,through the reasonable arrangement of space and time,the enthusiasm of the audience will be aroused,then be attracted.
关键词
户外广告
时间观
空间观
Outdoor Advertising,Time Perception,Space Perception
