摘要
虽然真正意义的现代海报起源于西方,但东方的海报艺术由于文化、地域的差异而呈现出独特的精神内涵。本文以日本作家谷崎润一朗所写的随笔录《阴翳礼赞》中的阴翳二字为出发点,结合同属于东方且文化同源的日本和中国的几个海报设计大家的作品表现,来探究东方独特的地域文化下的海报艺术的特质,阐述了东方传统海报艺术的自身特点。
Although the modern poster which has the true meaning originated in the West,but the poster art of the East present a unique spiritual content because of cultural,geographical differences.This paper uses the word'shadow'as a starting point which is cited from the Japanese writer Tanizaki's one notes records named'Praise of shadow',and combined with several posters' works,who are from Japan and China belonging to one culture,aim to explore the East characteristics of poster art Under the unique geographical and cultural background and elaborate its own characteristics of oriental traditional poster art.