摘要
作为商品最重要的外部特征,色彩不仅具有审美及装饰价值,还具有极其重要的象征意义。通过合理而多变的配色,商品的形式更为多样,在刺激消费者购买欲望的同时,也令我们的生活更为丰富多彩。在电子消费产品领域中,色彩更是张扬个性、表达诉求的重要媒介。本文以PSP系列掌机为代表,着重分析了该系列产品的色彩设计,介绍了最具代表性的PSP配色,分析这种产品是如何利用色彩本身的魅力来获得营销成功的。
To be the most important outward sign of product,there are not only aesthetic and ornamental value but also crucial significance about color.By the variable and reasonable color scheme,the forms of products would be more various.This change also convinces consumers to buy and makes our life full of variety.For digital consumer product,colour is the serious media to show personality and demand.This paper takes the PSP for example,studing the colourscheme of PSP,and explaining how PSP acquire success by colour design.
