摘要
品牌形象代言人的选择属于品牌战略的一个重要组成部分,它对品牌的打造会起到很大影响。当今中国也已进入了品牌之战中,针对当前选择形象代言人出现的混乱状态,希望香奈儿NO.5香水新代言人的选择能给予些思考和启示。
Choose brand spokesmen is an important component for the brand strategy,it will have a great impact on creating brand.Today,china has entered a brand war,we hope that the new spokesman of Chanel perfume NO.5 can give some thought and inspiration for the chaotic state of choosing brand spokesmen.
