摘要
汉字是传递信息的重要载体,是东方文化的象征,特别是对中国文化具有标志性的代表作用。汉字历经上下数千年的发展和演变,不但使社会文化得以传承和积累,而且字体本身也在变化之中,有着博大精深的文化内涵和异乎寻常的艺术魅力。
As an important carrier of message,Chinese character is also a symbol of oriental culture.Especially,it is a symbolic representation of Chinese culture.The Chinese character has developed and evolved for a few thousand years.Not only is the social culture inherited and accumulated with the help of the Chinese character,but also the font itself is changing.Furthermore,the Chinese character has profound cultural connotation and extraordinary artistic charm.
关键词
汉字
标志运用
设计规律
Chinese character, the usage of logo, design criterion
