摘要
网络广告的受众主要集中在以追逐新鲜事物为乐趣的中青年一代,他们的消费心理主要表现在享受、猎奇、逆反、感性等几个方面,充分了解网络广告受众的状态,才能在做广告时做到有的放矢。
The audiences of web advertisement mainly focus on new things for the fun of chasing the young and middle-aged generation,their consumption is mainly manifested at the psychological enjoyment,adventu re,reverse,emotional aspects,such as a full understanding of the audience's state of online advertising to advertise at the time produce its desired effects.
关键词
网络广告
受众
消费心理
web advertisement,the audiences,consumption psycho
