摘要
本文从研究地域文化的视觉表现特征出发,突出表现"创意明信片"的地域文化特色,挖掘其地域性视觉特征,在设计中,注入文化观念,感悟创意本质,关注产业动态,研究开发并重,使创意取之于社会,回馈于人民。"创意明信片"的设计旨在表现北京地域文化的视觉特征,彰显视觉差异和特点,人们从"超文化"的思考中重新认识北京地域视觉文化的魅力。从"创意明信片"这一传统的纸媒体,使社会文化交流传播领域得以更加广泛的延伸……
From the study of visual characteristic of regional culture,This article prominently describes the regional culture characteristics on 'creative postcards',excavates its regional and cultural characteristics.In the creative process,we design with the concept of culture,think about the essence of creativity,focus the change of market,emphasis on research and development equally,So that we take the creative from the society and give interest back to the everyone.In the design of 'creative postcards',we aim at describing visual characteristic of Beijing's culture,strengthening the visual differences and characteristics,concerning everyone,through thinking of the 'super-culture',let's re-feel the charm of the Beijing's visual culture.In the traditional paper media area,the extension of Social and cultural communication became more broader……
关键词
创意
明信片
地域文化
传播交流
creative,postcard,regional culture,communication
