摘要
现实生活中,青少年由于着装消费知识的欠缺,认知水平的偏差以及消费观念陈旧等原因,往往陷入消费误区或出现决策失误。通过传播、普及消费心理与行为的理论知识,可以帮助消费者认识自身的心理特点,走出消费误区,增强科学消费观念,提高他们的购买决策能力,使其消费行为更加科学合理。
In ordinary life,young people lack of knowing about consuming of clothing.The wrong way of understanding,conception of consuming out of time makes them trap into the wrong area of consumption then make wrong decision.By means of broadcasting popularizing knowledge of consuming psychology behavior help consumers realise themselves mental feature.Out of the wrong area,improve their scientific consuming conception,enhance the ability of buying decision,make their conception getting more and more rationalization.
关键词
青少年
名牌
科学消费
消费心理
youth,name brand,reasonable consume,psychology of consumption
