摘要
在设计国际化的影响下,中国现代视觉设计中充满了受西方影响的视觉语言,“国际化”视觉符号的泛滥与“本土化”视觉语言的失语视觉现象非常突出。作为当今社会人与人交流载体的海报设计,要走出一条“民族个性”的道路,就必须根植于民族文化土壤中,向传统学习,并进行具有创造性的转化,使传统文化符号在当代海报设计中既具有“民族个性”又有“时代性”,这样,我们海报设计才能真正走“国际化”。
Under the influence of design internationalize, nowadays, Chinese graphic design is full of western visual elements, this phenomenon has been even more and more serious. For the flood of visual sign’s“ internationgalize” and the lose of“ native” visual signs. As a media for people to communicate with each other, poster design. In order to explore a“national persouality”, should be planted in the earth of national culture, study from tradition, and make creative transition, so that to make tradition culture sign in today’s poster design be of“ national personality” an“dtimely”. By this way, our poster design can be really“ international”。
关键词
传统
民族文化
海报设计
本土化
国际化
tradition, national culture, graphic design, native, internationalize
