摘要
动画广告是现今企业在品牌塑造过程中运用的一种重要手段。本文通过对企业运用中的大量实例为基础进行分析归纳出动画广告在品牌塑造过程中的三种实战模式。通过对之进行优劣分析,总结出一些指导原则。简要分析动画广告的产业适用范围。
Animation advertising is an important tool to use in the process of shaping brand now.Based on the examples of the use of the animated advertisements,this thesis analyzes and summarizes the three combat modes in shaping brands.By waged quality analysis is carried out some guiding principles.Then there is a brief of the analysis of the range industry application about animation advertising.
关键词
动画广告
品牌
模式
原则
animation advertising,brand,mode,principle
