摘要
我们应把现代包装设计作为一种文化形态来对待,浅析文化结构的三个层面,可以看出包装设计文化的结构是由内层的观众意识层,中层的组织制度层和外层的物质层所构成,三者互为联系。包装设计文化既有民族性,又有时代性。它们表现在文化结构的不同层面上,共同构成了包装设计文化的整体。
We should the modern packing design take one cultural shape treats,Brief analysis culture structure three stratification planes,May see the packing design culture the structure is by the inner layer audience consciousness level,The intermediate deck organization system level and the outer layer material level institute constitutes,Three is mutually the relation.The packing design culture already has the national characteristic,Also has the contemporaneity. They display in the cultural structure different stratification plane,Together constituted the packing design culture whole.
关键词
设计
文化
民族性
时代性
Design,Culture,National characteristic,Contemporaneity