摘要
改革开放以来中国广告业的发展 ,不仅在推销产品、树立品牌方面起到了重大作用 ,而且还对广告接受者的价值观产生着重大影响。本文认为 ,在中国人观念的现代化过程中 ,广告起了不可忽视的作用 ,它促使中国人的观念从传统观念向现代观念发生了一些变化。
Chinese Advertising has acquired great development since China's economic reform and opening to the world. It has not only played an important role in promoting the sale of goods and setting up famous brands,but also influenced advertisement receivers outlook on value. This paper points out that the advertising has promoted the modernization of Chinese people's ideas.
出处
《南京经济学院学报》
2002年第4期11-13,共3页
Journal of Nanjing University of Economics
