摘要
中国加入WTO后 ,银行业面临更加剧烈的市场竞争。城市商业银行同众多竞争对手比较 ,既有劣势 ,也有优势。为了迎接挑战 ,必须根据主客观条件选准目标市场 ,实行营销创新 ,争取在竞争中获得更大的发展。
After China's entering WTO, the city commercial banks are facing more severe market competitions. Compared with many opponents, the city commercial banks have both advantages and disadvantages. To meet the challenge, it is necessary to choose right the goal markets and make marketing innovations in order to gain great development in the competitions according to the subjective and objective conditions.
出处
《云南财贸学院学报》
2002年第5期21-24,共4页
Journal of Yunnan Finance and Trade Institute
