摘要
中国已经开始进入市场经济时期,汽车业必须建立与之相适应的汽车营销体系。提出了以汽车产品为主体、经销商为主导、全方位服务为特点、用户为核心的汽车销售市场的结构模式和建设合理结构汽车销售市场的基本原则。
Since China starts entering into the market economic period, automotive industry must set up a corresponding automotive marketing system. This paper puts forward the structural mode of the automotive sales market and the basic rules for the construction of the reasonable automotive sales market structure, that based on the automotive products, automotive dealers, aftersales service and customers.
出处
《汽车工业研究》
2002年第8期20-22,共3页
Auto Industry Research
