3Ardnt. J. , "Role of p roduct-related conversations in the diffusion of a new p roduct", Journal of Marketing Reasearch, vol. 4, 1967. pp. 291 - 295. 被引量：1
4Hennig-Thurau, T. &Walsh. , " Electronic word-of-mouth: motives for and consequences of reading customer artientions on the Internet," International Journal of Electronic Commerce, vol. 8, 2003. p. 55. 被引量：1
5Nardi. B. A. , "Why we blog?", Communications of the ACM, vol. 12, 2004, pp. 41 -46. 被引量：1
6Bickartb, " Internet forums as influential sourcesof consumer information, Journal of Interactive Marketing, vol. 3, 2001, pp. 31 -40. 被引量：1
7Sun T, Youns, Wugh, etal. , " Onlineword-of-mouth ( ormouse ): anexplorationof itsantecedentsandconsequences," Journal of Internet Mediated Communication, vol. 4, 2006, pp. 10 - 12. 被引量：1
