摘要
饭店的企业特点决定了旅游饭店战略联盟是不稳定的。文章从战略联盟的形成机理、专有资源的合作溢出效应以及联盟企业战略调整等方面系统论述了旅游饭店战略联盟不稳定性的特征及原因。
Strategic league among tourism hotels is instable,because hotels are characterized as enterprises.This paper analyzes the instability of this league from the perspective of spillover effects,strategy adjustment of enterprises and so on.
关键词
旅游饭店
战略联盟
不稳定性
溢出效应
tourism hotels
strategic league
instability
spillover effects
