摘要
非累计数量折扣作为一种非常重要的定价策略与技巧为许多酒店广泛采用,但它本身却存在一个潜在的悖论。论文主要提出并阐述了非累计数量折扣的悖论,分析了这一问题对顾客购买行为的影响并提出一系列对策和建议。研究发现,非累计数量折扣的悖论在旅游酒店的客房定价中极易出现并引起交易尴尬,应引起充分重视,而论文所提出的有关方法可以对其进行较好的规避和解决,对酒店客房定价具有一定的指导意义。
As a very important pricing strategy,all-units discount has been widely used by lots of hotels,but all-units discount itself has a potential paradox.The paper has proposed and expounded the paradox of all-units discount,analyzed its influence on customer behavior,and gave some recommendations and countermeasures for dealing with this situation.The paper found that the paradox of all-units discount was especially likely to emerge and gave rise to embarrassment in the pricing and transaction processes of tourist hotel,so great attention should be paid on it,and it could be avoided by means of the approaches of directive significance put forth in this paper.
