摘要
论文运用地理集中指数、年际集中指数两指标对我国大陆公民出境旅游目的地的时空变化及发展规律进行定量分析。同时利用旅游竞争态对我国出境旅游目的地竞争态势进行分析,确定各目的地所属市场类型,以明确各自的优势与劣势。通过分析发现中国出境旅游目的地空间分布日趋分散,旅游目的地多元化趋势初显,出境旅游目的地市场主要表现为瘦狗市场的回落和幼童市场的壮大。出境旅游经营主体要根据市场变化,加强对重点市场的促销,不断开发新生市场,拓展我国出境旅游目的地市场,从而促进我国出境旅游市场的全面协调发展。
Based on a quantitative analysis of the China's outbound tourism market by using the geographic concentration index and inter-annual index,this article is for the purpose of studying the law of its development,spatialand temporal changes. Meanwhile,it defines the competition state of destinations by the quantitative analysis of thetourism competitive state. Through the analysis we found China's outbound tourism destinations become decentralized increasingly and show diversity trends for us. The main destinations of China's outbound tourism market have the performance for thin dog market's receding,and young boy market's strength. Tour operators should pay attention tothese changes,focus major markets for promotion and exploit the emerging markets in order to meet the expanding market of China's outbound travel destinations and promoting China's outbound tourism market for comprehensive and coordinated development.
关键词
出境旅游
目的地市场
集中指数
竞争态
outbound tourism
destination market
concentration index
competitive state
