摘要
随着互联网的日益发展,人们生活的日新月异,网络和品牌的时代已经到来。传统工艺美术产品的网络设计主要是通过工艺美术协会官网、博物馆官网以及淘宝店铺来表现,总体来说较为单调,有必要对传统工艺美术产品进行网络的品牌文化塑造,使之形成统一的品牌网络形象,扩大品牌知名度,让传统工艺美术产品的生命力持久不衰。
With the rapid development of sc ience and technology, network and brand era has arrived. The network design of traditional art and craft products is relatively monotonous because those products are presented mainly on art and craft association website, the museum’s website and Taobao shop. Therefore, it is necessary to shape the network brand culture of traditional art and craft products, forming a unified brand network image,expanding brand awareness and making them have enduring vitality.
出处
《特立学刊》
2015年第5期36-39,共4页
Teli Journal
基金
国家社科基金艺术学项目“淮河流域工艺美术非物质文化遗产保护与开发研究”(编号:13BG074)
安徽省高等学校科学研究一般项目(编号:2014FXSK04)
阜阳师范学院信息工程学院媒体与设计研究中心委托项目(编号:2014MTYSJ03)
