摘要
近年的国产纪录电影出现了较为强势的表现,尤其从2017年开始,国产纪录电影不断创造刷新票房纪录的成绩,多部作品引发了口碑普遍叫好的社会效应,还出现了一些具有影响力的现象级电影作品,这些都预示着国产纪录电影的崛起。文章以2017年上映的纪录电影为主要研究对象,通过现象分析、数据统计和文本解读等研究方法,以环境、市场、创作等原因作为主要研究内容,指出观众多元化的审美需求、纪录片发展中的整体环境、中国电影市场化的发展趋势,构成了国产纪录电影崛起的环境原因。再加上得力的营销策略和合理的档期安排这些市场因素,从外部层面有力推动了国产纪录电影的发展。着力于以上主要原因的研究,将在一定程度上扩大纪录电影研究的视域,促进国产纪录电影的创新与发展。
In recent years,domestic documentary films have shown strong performances. Especially since 2017,domestic documentary films have continuously created new box office records. Many works have aroused widespread praise for social effects,and some influential phenomenal films have emerged. All these indicate that domestic documentary films have made great achievements. Record the rise of films. Taking the documentary films released in 2017 as the main object of study,this paper points out that the diversified aesthetic needs of audiences,the overall environment for the development of documentary films and the Chinese film market through phenomenal analysis,data statistics and text interpretation,and the main research contents are environment,market and creation. The development trend of the field has constituted the environmental reason for the rise of domestic documentary films. In addition,the effective marketing strategy and reasonable schedule of these market factors,from the external level to promote the development of domestic documentary films. Focusing on the above main reasons,to a certain extent,will expand the scope of documentary film research,promote the innovation and development of domestic documentary film.
出处
《浙江传媒学院学报》
2018年第4期120-126,146,共8页
Journal of Zhejiang University of Media & Communications
