摘要
本文从框架理论的视角解读大型医疗类纪录片《人间世》在健康传播领域的价值。《人间世》的叙事框架跳出了技术理性和经济理性的话语框架,将生命故事嵌入到真实的医患关系场域,引导受众认识医患之间不是博弈的对立者,而是基于生死问题的沟通者、协商者和互助者。从健康传播价值角度看,该片具有了和谐医患关系的建构功能、直面生死的释怀心理引导功能和多视角关注健康议题的教育功能。同时,呼吁媒介勇于承担健康传播的社会责任,秉持健康促进与健康关怀并重的制播理念,因地制宜地打造区域健康传播品牌。
This article interprets the value of health communication in the medical documentary 'Life Matters' from the perspective of framing theory. The narrative of 'Life Matters' eliminates the discourse framework of technical and economic rationality, which embeds the life story into the real doctor-patient relationship. It leads the audience to the conclusion that doctors and patients are not opponents in games but communicators, negotiators, and helps based on the issue of life and death.From the perspective of the value of health communication, this documentary has three dominating functions. It constructs the harmonious doctor-patient relationship, guides people to letting go of life and death, and educates the public to pay attention to health issues from multiple perspectives.Besides, it appeals to the media to undertake the social responsibility of health communication, uphold the concept of equal emphasis on health promoting and health care, and build the regional health communication brand according to the local conditions.
作者
陈丽娟
徐红
李雨洁
Chen Lijuan;Xu Hong;Li Yujie
出处
《传媒观察》
2019年第3期66-72,共7页
Media Observer
基金
国家哲学社会科学基金一般项目"基于公众低碳态度与行为的政府气候传播机制研究"成果
项目编号:16BXW015
关键词
纪录片
《人间世》
健康传播
框架理论
Documentary
'Life Matters'
health communication
Framing Theory
