摘要
农户的亲环境行为可在一定程度上缓解农业环境污染,为改善农业环境,探寻农户实施亲环境行为的原因所在,将农户环境污染感知、环境关心和社会规范加入规范激活理论框架对其进行拓展,在此基础上,通过构建结构方程模型和层次回归模型,利用陕西、山西、甘肃、安徽和江苏5省的实地调查数据,对农户的亲环境行为进行分析。结果表明:农户的亲环境个人规范、环境污染感知和环境关心均可对其亲环境行为产生直接的正向影响,且个人规范对行为的影响程度最大;结果意识、责任归属、农户的环境污染感知和环境关心均可对其亲环境的个人规范产生直接的正向影响,且其影响程度从高到低依次为:结果意识、责任归属、环境污染感知和环境关心;农户的环境污染感知和环境关心可同时对其亲环境行为产生直接和间接影响作用,而结果意识和责任归属仅可对其亲环境行为产生间接影响作用;社会规范可正向调节个人规范对农户亲环境行为的影响。
The farmers’pro-environmental behavior can alleviate agricultural environmental pollution to a certain extent.In order to improve the agricultural environment and explore the reasons why farmers implement pro-environmental behavior,this paper adds farmers’perception of environmental pollution,environmental concern and social norms to extend the theory of norm-activation.On this basis,this paper uses field survey data from shaanxi,shanxi,gansu,anhui and jiangsu provinces to analyze the farmers’pro-environmental behavior through the structural equation model and hierarchical regression model.The results show that the farmers’pro-environmental personal norms,perception of environmental pollution and environmental concern have direct positive influences on their pro-environmental behavior,and the individual norms have the greatest influence on behavior.Awareness of consequence,ascription of responsibility,farmers’perception of environmental pollution and environmental concern all have direct positive impacts on their pro-environmental personal norms,and the degree of their influence ranges from high to low is:awareness of consequence,ascription of responsibility,perception of environmental pollution and environmental concern;Farmers’perception of environmental pollution and environmental concern have direct and indirect effects on their pro-environmental behaviors at the same time,while the awareness of consequence and ascription of responsibility only have indirect effects on their pro-environmental behavior.Social norms can positively regulate the influence of personal norms on farmers’pro-environmental behavior.
作者
郭清卉
李昊
李世平
刘丽
GUO Qing-hui;LI Hao;Li Shi-ping;LIU Li(College of Economics and Management,Northwest A&F University,Yangling 712100,China;School of Economics,Lanzhou University,Lanzhou 730000,China;College of History and Tourism Culture,Shanxi Normal University,Linfen 041000,China)
出处
《长江流域资源与环境》
CAS
CSSCI
CSCD
北大核心
2019年第5期1176-1184,共9页
Resources and Environment in the Yangtze Basin
基金
国家社会科学基金项目(17BJY067)
关键词
亲环境行为
个人规范
社会规范
规范激活理论
pro-environmental behavior
personal norms
social norms
theory of norm-activation
