摘要
通过对传播学中的长尾理论的阐述,以及对《长春工程学院学报(社会科学版)》的实证研究,分析了长尾理论在学术期刊传播中的具体体现,认为学术期刊的办刊理念、学科领域的多样化和网络数据库的建设是长尾理论效应在期刊传播中得以实现的前提、基础和手段,并从重点栏目建设、学科刊载范围和数字出版构建等方面对长尾理论在学术期刊传播中的具体应用进行了探讨,以期实现期刊传播效果的最大化。
Through the expatiation on the long tail theory in communication ,as well as to the “journal of Changchun Institute of Technology ( social science edition )” an empirical study ,the paper analyzes the concrete embodiment of the long tail theory in academic journals .It considers that the general concept of academic journals ,the diversifica-tion of subject areas and the construction of network database are the long tail effect achieved in the journal and spread the premise and foundation and means ,and from the published scope and key column building ,digital pub-lishing build of the long tail in spreading the application of academic periodicals are discussed in this paper ,in order to maximize periodical communication effect .
出处
《长春工程学院学报（社会科学版）》
2014年第3期127-130,共4页
Journal of Changchun Institute of Technology(Social Sciences Edition)
关键词
学术期刊
长尾理论
传播效果
传播学
academic journals
the long tail
communication effect
communication
