摘要
中国出境旅游研究始于上世纪九十年代中期,研究表现出独特的时空特征,这与中国出境旅游的发展历程相一致。从时间角度看,研究贯穿"八十年代港澳游——九十年代初东南亚——九十年代末澳大利亚新西兰日韩——新世纪欧美游"的主线;空间上以"近程——中程——远程"的距离规律变化,研究在时空上相辅相成,代表了特定时期中国出境旅游的特征和趋势。过去的十多年研究,学术界对游客与市场、ADS政策与营销的内涵及它们之间关系的理解不断深入,从近期研究的趋势看,基于市场导向的旅游研究仍将主导中国出境旅游研究的方向。
The studies of China’s outbound tourism dated from the middle 1990’s,showing the unique spatial-temporal characteristics,which is in accordance with the development course of China’s outbound tourism.From the temporal perspective,its studies followed the trend of "tour to Hong Kong and Macao in 1980’s-tour to Southeast Asia in early 1990’s-tour to Australia,New Zealand,Japan and Korea in late 1990’s-tour to Europe and U.S.in early 21st century".From the spatial perspective,it changed with the following rules of distance as "short distance-middle distance-long distance".The above two perspectives complement one another and each represents the features and tendency of China’s outbound tourism in particular periods.In the past decade the academia has been deepening its understanding of the tourism and market,the connotation of ADS policy and marketing as well as the relationship among them.And according to the recent research trends,the market-oriented tourism research is going to guide the China’s outbound tourism continuously.
出处
《浙江旅游职业学院学报》
2011年第3期47-54,87,共9页
Journal of Tourism College of Zhejiang
关键词
中国出境旅游研究
时空特征
回顾与展望
studies of China’s outbound tourism
temporal-spatial characteristics
retrospect and prospect
