摘要
近年来,山东省乡村旅游发展迅猛,但制约其可持续发展的瓶颈问题依然存在。在内外环境的共同作用下,转型升级已成为山东省乡村旅游可持续发展的必由之路。在分析山东省乡村旅游发展现状及其瓶颈问题的基础上,本文从产业、产品、市场、合作组织和教育培训五个层面对其转型升级策略进行了相应的探讨。
Although rural tourism in Shandong Province has a rapid development recently,the bottleneck problems constraining its sustainable development remains.Under the joint action of internal and external environments,the transformation and upgrading has been the inevitable way of the sustainable development of rural tourism in the province.This paper analyzes the current situation and the bottleneck of rural tourism in the province,and then puts forward some corresponding countermeasures in the following five aspects: industry,product,market,cooperation organization,and education and training.
出处
《浙江旅游职业学院学报》
2011年第1期28-31,36,共5页
Journal of Tourism College of Zhejiang
基金
山东省软科学项目资助,项目编号2009RKB404
关键词
山东省
乡村旅游
转型
升级
Shandong Province
rural tourism
transformation
upgrading
