摘要
伴随网络科技时代的到来,信息技术迅猛发展。微信、微博等新媒体技术逐渐成熟并且更为广泛的应用于社会生活之中。传统的校园文化建设也面临着严峻的挑战。同时新媒体的发展也为高校校园文化建设开辟了新思路、新方法。在新媒体环境下必须利用网络等新兴媒介创新文化传播手段,丰富高校校园文化生活。因此本文思考了新媒体对于高校校园文化建设的重要性、探索了高校校园文化创新阵地与宣传内容,丰富大学生的精神世界,推动高校校园文化的发展。
with the advent of the era of network technology, the rapid development of information technology. We Chat, microblog and other new media technology gradually mature and more widely used in social life. The construction of campus culture is also facing severe challenges. The new method and the development of new media for the construction of campus culture in high school opened a new ideas. In the new media environment to new media innovation culture communication by means of network, rich campus culture life. So we think the importance of new media for the construction of campus culture, explore the innovation of college campus culture and propaganda position, enrich the spiritual world, to promote the development of campus culture.
出处
《成都中医药大学学报（教育科学版）》
2016年第3期52-54,共3页
Journal of Chengdu University of Traditional Chinese Medicine:Educational Science Edition
关键词
新媒体
校园文化建设
创新内容
New media
Campus culture construction
Innovative content
