摘要
运用张玉佩的媒体愉悦理论分析短视频生产者的行为特征,发现大部分生产者都感受到了张玉佩所提出的控制性愉悦、社交性愉悦、叙事性愉悦、展演性愉悦四种愉悦类型。
Based on the media pleasure theory by Zhang Yupei, this paper analyzes the behavior characteristics of the short video producers, it shows that most producers have experienced four types of pleasure proposed by Zhang Yupei： controlled pleasure, social pleasure, narrative pleasure and performance pleasure.
作者
戚金城
QI Jin-Cheng(School of Journalism and Communication,Nanchang University,Nanchang,Jiangxi 33000)
出处
《广西职业技术学院学报》
2018年第5期112-115,共4页
Journal of Guangxi Vocational and Technical College
关键词
抖音
媒体愉悦理论
段视频生产
行为特征
Douyin
media pleasure theory
short video production
behavior characteristics
