摘要
本研究基于数据采集和实证挖掘,分析中国文化在全球社交媒体信息流动秩序中的区域关系和结构。在中国文化的社交媒体国际传播中,呈现出美欧中心圈——亚太次级传播圈——其他传播区之间的差异张力。一方面,美国和西欧等西方发达国家作为最主要的传者和受众区域,居于传受中心的主导层,形成对美欧、亚太的重点辐射以及其他地区的广泛覆盖;另一方面,中国的亚太近邻国家作为具有较主要地位的传者来源区域和受众分布区域,形成仅次于美欧的次级传播圈,对亚太和美欧发达国家形成有效的传播和辐射,同时也对中国的传播具有更为毗近的接受与关联。面对社交媒体中的西方中心的国际传播格局,中国文化的对外传播在夹缝格局和张力关系中要加强重视"中介突围"策略:充分利用亚太近邻的"次级传播圈",针对中国直接对外传播在覆盖和影响力上的不足,选择若干对中国文化具有较好传播能力的亚太近邻国家进行重点传播,加强社交媒体乃至多方位的文化纽带,在直接传播存在一定困难或影响效力不足的情况下,通过这些亚太亲邻中间国家强化面向国际范围的"突围"和传播能效。
Based on the data collection and empirical research,this paper analyzes the relationship between Chinese culture and the national discourse power in the flow of international social media information.In the international social media communication of Chinese culture,it shows the differences between the United States and Europe,the Asia Pacific secondary communication circle and other communication areas.On the one hand,the western developed countries such as the US and Western Europe are the main dominant disseminators and audiences.On the other hand,the Asia Pacific neighboring countries as the disseminators source has a main position,forming a secondary transmission circle after the United States and Europe.In the face of the spread pattern of social media in Western International Cultural Communication Center,Chinese need to pay more attention to more effective"intermediary breakthrough"strategy:make full use of the Asia Pacific neighbors"secondary spread circle",aiming at the shortage of Chinese foreign direct spread,selecting certain Asia Pacific neighboring countries with better dissemination ability for communication,strengthen cultural ties and social media in many ways with them,in the presence of direct communication difficulties or insufficient influence effect,strengthening the international spread efficiency through these intermediate state.
出处
《福建师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2018年第6期107-119,共13页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
作者主持的国家社会科学基金青年项目"中国文化对外社交媒体传播机制研究"(编号:13CXW050)
同济大学中央高校基本科研业务费资助项目"中欧合作背景下‘一路一带’文化传播机制研究"(编号:22120180186)系列成果之一
