摘要
在"一带一路"倡议推动下,跨境电子商务为企业走出去创造了贸易便利化途径,助力经济发展新常态下中国的产业转型升级。通过分析中国跨境电子商务发展现状和"一带一路"背景下企业走出去的国际环境,从国家竞争优势、平台搭建、风险防范和基础设施建设4个方面阐述跨境电子商务发展对企业走出去的影响因素。根据当前发展跨境电子商务促进企业走出去战略在竞争与市场、品牌与质量和转型与创新所面临的挑战,提出发展跨境电子商务促进企业走出去战略的5点建议:差异化服务、产业链打造、商业模式创新、国际间电商合作和金融配套体系完善。
Under the initiative of ＂the Belt and Road＂, cross-border electronic commerce has created the way of trade facilitation for enterprises to go globally, and has helped our country＇s industrial transformation and upgrading under the new normal condition of economic development in China. By analyzing the current situation of cross-border e-commerce development and the international environment of enterprises going globally under the background of ＂the Belt and Road＂ initiative in China, this paper expounds the influence factors of cross-border e-commerce development on enterprises going globally from four aspects, including national competitive advantage, platform building, risk prevention and infrastructure construction. In the light of the challenges facing current development of cross-border e-cormnerce to promote the ＂Go globally＂ strategy of enterprises in competition and market, brand and query, and transformation and innovation, the paper puts forward five suggestions for developing cross-border electronic commerce to promote enterprises going globally, which are the differentiated service, industry chain building, business model innovation, international e-commerce cooperation and the perfection of financial supporting system.
作者
李臻
张向前
Li Zhen;Zhang Xiangqian(Huaqiao University,Quanzhou 362021,China)
出处
《科技管理研究》
CSSCI
北大核心
2018年第21期56-63,共8页
Science and Technology Management Research
基金
华侨大学研究生科研创新能力培育计划项目"知识型人才激励对企业价值创造的影响机制研究"(1601107004)
关键词
跨境电子商务
走出去战略
“一带一路”
cross border e-commerce
the ＂Go globally＂ strategy
＂the Belt and Road＂ initiative
