摘要
2012年4月9日，央视主持人赵普在新浪微博上发布了一条微博，从而使“老酸奶事件”曝光，引发了社会公众对我国食品安全问题的声讨和谴责。作为网络意见领袖的赵普，在“老酸奶事件”中起到了“把关人”的作用，并为此事件的传播提供了信源，在舆论形成期成功引起了网民和媒体关注老酸奶问题，对于说服受众“不再吃老酸奶”以及影响我国食品安全网络舆情发挥了重要的作用。因此，政府在引导食品安全舆情、制定食品安全政策的过程中一定要高度重视意见领袖的作用。此外，微博中的意见领袖既然已经进入公共空间中，就应当承担公共领域发言的社会责任。意见领袖既然具有影响网络舆论的作用，就应该更加珍惜自己的话语权，避免发布或转发虚假信息，误导受众，造成不良的社会影响。
CCTV host Zhao Pu posted a message and made the ＂freezing yoghourt event＂ exposure and caused the social public condemnation on tood satety in China. As a network opinion leader, Zhao Pu played a ＂ gatekeeper role＂ in the ＂freezing yoghourt event＂ , and provided the source for the spread of event. In the formation of public opinion, Zhao Pu succeed in causing internet users and media＇s attention and persuading them don＇t eat freezing yoghourt. He played a very important role in affecting network opinion of tood satety in our country. Theretore, the government must attach great importance to the role of opinion leaders in guiding network opinion of tood satety and making tood satety policy. In addition, since opinion leaders of micro -blog has entered the public space, they should undertake the social responsibility of speaking in public space. Opinion leaders has the influence of network opinion, if they torward of post false information, they may be mislead the audience and cause adverse social impact. Furthermore, opinion leaders should cherish their voice.
出处
《新媒体与社会》
2013年第4期275-287,共13页
New Media and Society
