摘要
互联网时代的技术变革对人们的工作生活、人际交往产生了重大影响。本文聚焦基于微信、腾讯QQ等媒介平台的熟人圈代购行为,主要采用访谈法,探究熟人圈代购的特征及基于＂信任＂建立的盈利模式,在此基础上重点探讨社会化网络中线上代购对熟人圈人际关系的影响,并提出建设性意见。
Technological changes in the internet era have had a significant impact on people＇s work, life and interpersonal relationships. This paper studies the purchasing in acquaitance circle in WeChat, QQ and other online media plat- forms, introduces the characteristic and the profit model based on ＂credit＂ of the purchasing in acquaitance circle, focuses on the impact of online purchasing on the interpersonal relationship of acquaintance, and gives some constructive sug- gestions accordingly.
出处
《新媒体与社会》
2015年第2期210-221,共12页
New Media and Society
关键词
代购
熟人圈
信任经济
关系维系
社会化网络
Purchasing
Acquaintance circle
Trust economy
Relationship maintenance
Social network
