摘要
本文以内容分析法对网络标题党进行研究，得出“性与暴力”是网址导航站中电影文字介绍的主要叙事框架的结论。不同于过去关于“标题党”的研究更多专注于新闻领域，本文将研究视野拓展到了电影介绍这一资讯领域，从侧面揭示网络“标题党”现象的普遍存在，并就这一现象泛滥的原因进行了分析，以期引起有关部门对网络中的“性诉求标题党”现象的重视，并尽快制定相应措施。
This paper makes a research on sensational headline writers by the content analysis methodology, and points out that the ＂ sex and violence＂ is a main framing methods of the film text introduction in site navigation station. And differing from the past research which paid more attention on news field, this pa- per expands the research vision to the film text introduction, reveals that the sen- sational headline writers phenomenon is widespread and analysis the reason for reminding the regulators attach great importance to sex-appeal sensational head- line writers and formulating corresponding measures as soon as possible.
出处
《新媒体与社会》
2014年第4期297-308,共12页
New Media and Society
