摘要
进入全媒体时代,报业风光不再。报纸版面过多使其从信息的提炼者、整合者变成了信息焦虑的制造者。对于传统报业而言,新媒体的迅猛发展带来的不仅是挑战,更是机遇。借助二维码、社交媒体和电子报三个新媒体平台,分析其各自用户特征,报纸可对生产内容进行合理的分销和重组,降低成本,集聚用户,完善体验。同时,始终不放弃报纸本身内容的精耕细作,在思考性、思辨性和深刻性上苦下功夫。如此,报纸才可能在全媒体时代显现生机。
Enter omnimedia era,newspaper passed its prime.Excessive sections make a newspaper from the refiner,the integrator of information to the anxiety producer.For the traditional newspaper,the rapid development of new media has brought not only a challenge,but also an opportunity.With the two-dimensional code,social media and e-paper reported that three new platforms,analyze their respective user features,newspapers can distribute and restructure their contents,which in order to reduce costs,gather users and perfect experience.At the same time,newspaper should never give up intensifying its contents,and it should make contents more thoughtful and profound.So,newspaper may rejuvenate in omnimedia era.
出处
《新媒体与社会》
2014年第2期163-174,共12页
New Media and Society
关键词
全媒体
报纸
社交媒体
重构
Omnimedia
Newspaper
Social Media
Reconstruction
