摘要
通过问卷调查、数据分析等方式,对新媒体背景下卫生计生监督宣传模式开展调查研究,了解掌握了新媒体背景下最感兴趣的卫生计生监督宣传方式、存在的问题及增强卫生计生监督宣传工作实效性必须抓住的关键点等信息内容。进而提出了在新媒体背景下的卫生计生监督宣传工作应当直面的突出性问题、抓住宣传关键点、发挥新媒体作用、完善保障性机制,找准宣传的努力方向,不断增强宣传工作质效,确保宣传可持续有力开展的建议。
We have carried out an investigation and research on the publicity model of the health and family planning supervision in the context of the new media through questionnaire survey and data analysis, and learnt about the most interested propaganda way of the health and family planning supervision, the existing problems and the key points to be grasped to enhance the effectiveness of the publicity work of the health and family planning supervision under the new media. So we put forward an advice that we should make sure that the publicity works well by facing the salient issues and grabbing the key of the propaganda work of the health and family planning supervision, giving full play to the role of the new media, improving the safeguard mechanism, seeking the direction of the publicity work, and enhancing the quality of the publicity work under the background of the new media.
作者
陆丽华
黄铮
刘向阳
钱静
严超
曹晓红
黄锐
赵骏静
Lu Lihua1,Huang Zheng1,Liu Xiangyang1,Qian Jing1,Yan Chao1, Cao Xiaohong2,Huang Rui2, Zhao Junjing2(1Inspecting Agency Shanghai Baoshan District Municipal Commission of Health and Family Planning, shanghai 201901;2 Inspecting Agency Shanghai Municipal Commission of Health and Family Planning, shanghai 20003)
出处
《中国卫生监督杂志》
2018年第5期461-466,共6页
Chinese Journal of Health Inspection
基金
上海市卫生和计划生育委员会监督所招标课题(2016019)
关键词
新媒体
卫生计生监督
宣传模式
The new media
The health and family planning supervision
The publicity model
