摘要
分析高校市场的智能手机竞争力,有助于手机企业在营销策略、产品质量与产品要素等方面有一个准确的定位,从而满足客户需求,提高本品牌的手机销量。文章通过随机调查100名大学生在选择手机时会考虑到的因素,以此选取指标并建立指标体系,一级指标包括:质量、要素与价格等5个指标,二级指标包括运行速度、摄影像素等26个指标。随后让消费者对各个指标的重要程度和满意度进行打分,以此确定各个指标的权重和评分,权重乘以评分,可以得到手机品牌竞争力得分,并结合实际的手机品牌销量和市场表现,有针对性得对各个智能手机品牌的表现进行了总结,对高校大学生选择手机品牌提供了一些科学的参考指标和建议。
Analyzing the competitiveness of smart phone in university market is helpful for mobile phone enterprises to have an accurate position in marketing strategy, product quality and product elements, so as to meet the needs of customers and improve the mobile phone sales volume of the brand. This paper through a random survey of the factors that 100 college students will take into account when selecting mobile phones, we can select indicators and establish an index system. The first grade indicators include： quality, factors and prices, and the second level includes speed of operation, photographic pixels and other 26 indicators. Consumers are then asked to rate the importance and satisfaction of each indicator to determine the weight and score of each indicator, multiplied by the weight score, can get mobile phone brand competitiveness score, and combined with the actual mobile phone brand sales and market performance, targeted to summarize the performance of the various smart phone brands, this paper provides some scientific reference indexes and suggestions for college students to choose the brand of mobile phone.
作者
陈颖
张君来
Chen Ying;Zhang Junlai(School of Engineering and Management,Pingxiang University,Pingxiang 337000 China;School of Statistics,Jiangxi University of Finance and Economics,Nanchang 330013,China)
出处
《江苏科技信息》
2018年第31期74-77,共4页
Jiangsu Science and Technology Information
关键词
智能手机
竞争力
层次分析法
smart phone
competitiveness
analytic hierarchy process
