摘要
中国改革开放以来，在快速发展的新经济环境下，企业之间的竞争日益激烈。面对新环境下的新挑战，企业要多措并举，不断提高市场竞争力。分析了当前国有企业市场营销存在的不足，结合实际工作感受提出了优化市场营销的具体建议。由于市场营销是直接面对消费者，近距离地将企业产品及服务展现在消费者面前，所以企业应慎重对待，在营销方式上推陈布新，不断加强市场营销意识，及时发现存在的问题及不足，并针对性地采取改进策略和改善措施，不断推动企业稳步发展。
Since China＇s reform and development, the competition among enterprises has become increasingly fierce under the rapid development of the new economic environment. Facing the new challenges under the new en- vironment, enterprises have to make great efforts and take many measures to strengthen their market competitive- ness. The success of marketing would affect the competitiveness of an enterprise in the market nowadays, therefore, enterprises should strengthen the awareness of marketing, promote some innovative marketing methods, and take cor- responding improvement strategies and measures according to the existing problems in enterprises, so as to continu- ously make the enterprises steady development.
作者
杨梦露
YANG Meng-lu(School of Railway Transit,Shaanxi College of Communication Technology,Xi＇an 710018,China)
出处
《陕西交通职业技术学院学报》
2018年第4期48-51,共4页
Journal of Shaanxi College of Communication Technology
关键词
企业市场营销
营销方式
改进策略
sale and marketing in enterprise
marketing mode
improvement strategy
