1Annie Lang Ph. D. , Narine S. Yegiyan Ph.D. Understanding the Inter- active Effects of Emotional Appeal and Claim Strength in Health Mes- sages [ J ]. Journal of Broadcasting & Electronic Media, 2008,52 ( 3 ) : 432 - 447. 被引量:1
2Richard E. Petty, John T. Cacioppo, David Schumann. Central and pe- ripheral routes to advertising effectiveness:The moderating role of in- volvement[ J]. Journal of consumer research , 1983,10,2 : 135 - 146. 被引量:1
3Blackston, M. Observations:Building Equity by Managing the Brand's Relationships. Journal of Advertising Research, 1992, ( 5 - 6 ) : 101 - 105. 被引量:1
4Karen Huffman, Mark Vemoy, Judith Vemoy. Psychology in action [ M]. Canada:John Wiley& Sons, 1999:410 -435. 被引量:1
5Dan Sperber, Deirdre Wilson. Relevance:Communication and Cogni- tion [ M ]. Beijng: Foreign Language Teaching and Research Press, 2001. 被引量:1