摘要
通过对闽南地区"非遗"旅游现状的分析,从"非遗"自身资源禀赋的角度出发,采用计量分析模型对闽南"非遗"吸引力进行了实证研究。基于研究结论,提出在闽南"非遗"旅游开发策略中,应重视体验性和真实性;权衡娱乐性、教育性和猎奇性;运用文化创意对"非遗"旅游产品进行创新性开发。
Based on the analysis of the status quo of “intangible cultural heritage” tourism in southern Fujian, this paper makes an empirical study on the attractiveness of “intangible cultural heritage ” tourism in southern Fujian by means of econometric analysis model from the perspective of “intangible cultural heritage” own resource endowment. Based on the conclusion of the study, it is proposed that in the development strategy of “intangible cultural heritage” tourism in southern Fujian, we should attach importance to experience and authenticity; balance entertainment, education and novelty hunting; and use cultural creativity to innovative development of “intangible cultural heritage” tourism products.
作者
李彬
LI Bin(School of Business,Minnan Normal Universily,Zhangzhou 363000,China)
出处
《淮海工学院学报（人文社会科学版）》
2018年第11期97-100,共4页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
基金
福建省中国特色社会主义理论体系研究中心项目(FJ2017B033)
福建省教育科学"十三五"规划项目(FJJKCGZ17-100)
关键词
闽南
非物质文化遗产
游客吸引力
southern Fujian province
intangible cultural heritage
tourists＇ attractiveness
