摘要
近年来,伴随着移动互联网的发展和智能手机的普及,移动社交电商处于蓬勃发展状态;根据艾瑞网统计,2017年国内社交零售用户规模达2.23亿人,预计2018年可增至3.1亿人。适应社交电商的发展,移动社交电商购物平台也大量涌现。文章以拼多多、贝店、TST平台为案例对象,对比分析其运营模式,得出其行业领先的关键点,并在此基础上对社交电商购物平台未来发展进行展望。
In recent years,with the development of mobile Internet and the popularity of smart phones,mobile social e-commerce is in a state of vigorous development.The number of social retail users in China reached 223 million in 2017 and is expected to increase to 310 million in 2018,according to ARI.com.Corresponding to the development of social business,a large number of mobile social networking shopping platforms have sprung up in China.This paper takes Pingduo,Beidan,TST platform as the case study,compares and analyzes its operation mode,obtains the key points of its leading industry,and prospects the future development of social shopping platform on this basis.
作者
朱兴荣
ZHU X_ingrong(Hunan Railway Professional-Technology College Zhuzhou 412007)
出处
《办公自动化》
2018年第20期38-40,共3页
Office Informatization
关键词
社交电商
运营模式
拼多多
贝店
TST
Social e-commerce
Operation mode
PinDuoDuo
Bei Dian
TST
