摘要
目的:对医药市场营销实训教学方法进行革新思考,为我国医药院校介绍实训课程理念,提供实训教学方法并解决实训中的问题。方法:借鉴中外文献中先进的实践教学方法,并结合医药市场营销专业特点对实训教学进行积极探索,同时对5种教学手法进行对比分析。结果:目前医药市场营销实训课程存在选题脱离实际、设计不够缜密、考核成绩占比小、实施时间占比不足等问题,急需改善。结论:我国医药市场营销实训课程的开设整体起步较晚而缺少相对标准化的教学方法,并导致出现了很多的问题而进展缓慢,为助力国内高校建立以实践创新为主导的新型医药市场营销主要课程,高校教师在实训课程中要做到选题切合实际、实训步骤切实可行、考核方式多样化以及实训实施时间有效增加等,以弥补理论课程的不足。
Objective： To do an innovative study on the teaching methods for medical marketing practical training, to introduce the concept of practical training courses to medical colleges and universities in China, to provide practical training methods and to solve problems! in practical training. Methods： The advanced practical teaching methods in Chinese and foreign literature were r^viewed and studied. The teaching methods for practical training were actively explored combined with characteristics of medical marketing. Meanwhile, five kinds of teaching methods were compared and analyzed. Results： At present, there are many problems in the practical training courses for medical marketing, such as impractical training topics, inadequate training design, small proportion for training assessment, and insufficient implementation in time and space, etc., which need to be solved immediately. Conclusion： The medical marketing training courses in China started late and lacked the relatively standardized teaching methods, which led to many problems and slow progress. In order to establish new main courses for medical marketing led by practice and innovation in colleges and universities in China, teachers should select practical topics, ensure feasible steps for practical training, carry out diversified assessment methods and increase the implementation time for practical training in order to compensate for the shortage of the theoretical courses.
作者
王淑玲
陈慧
石萍
张博闻
Wang Shuling;Chen Hui;Shi Ping;Zhang Bowen(School of Business Administration,Shenyang Pharmaceutical University,Shenyang 110016,China)
出处
《中国药事》
CAS
2018年第10期1412-1418,共7页
Chinese Pharmaceutical Affairs
关键词
市场营销实训
教学方法
课程设计
独立思维
实践能力
marketing practical training
teaching method
course design
independent thinking
practical ability
