摘要
为扩大宝相花图案的应用范围,了解宝相花图案对消费者的心理影响,以丝巾为载体,组合不同宝相花纹样并进行多种配色方案.然后,应用感性工学技术进行问卷调查设计,并运用SPSS软件对所得数据进行均值分析、因子分析和聚类分析,得出宝相花纹样的配色方案与感性的关系,为纹样设计者提供参考思路.
In order to have wide applications of Baoxiang patterns and understand their psychological effect on consumers, a study of silk scarves was conducted to examine the combinations of different Baoxiang patterns and the matching schemes of various colors. Then, a questionnaire was made with Kansei engineering technology, and SPSS was used to carry out mean value analysis, factor analysis and cluster analysis. The relationship between the color matching scheme of Baoxiang patterns and perception was thus obtained, which provides ideas for pattern designers.
作者
陈茜
薛媛
CHEN Xi;XUE Yuan(School of Fashion and Art Design,Xi′an Polytechnic University,Xi′an 710048,China)
出处
《西安工程大学学报》
CAS
2018年第5期530-536,共7页
Journal of Xi’an Polytechnic University
关键词
宝相花
丝巾配色
感性工学
因子分析
Baoxiang pattern
silk scarves color matching
Kansei engineering technology
factor analysis
