摘要
新媒体环境下,视频网站之间的竞争愈演愈烈,弹幕视频网站在行业内异军突起。弹幕评论是在网络评论基础上产生的新鲜事物。通过对弹幕使用者进行问卷调查,针对弹幕的使用及传播原因进行分析,厘清用户参与和使用弹幕的动机,即信息需求、表达需求、娱乐需求以及陪伴需求,并总结出弹幕的三种传播模式。
Under the new media environment,the competition between video websites has been becoming more and more fierce.The video bullet-screen web sites are emerging in the industry.The video bullet-screen comments is a new thing based on online commentary.Through the questionnaire survey to the users of the bullet-screen comments,the reasons for the use and spread of the bullet-screen comments are analyzed.and the motivation of users to participate in and use the bullet-screen is clarified,that is,information needs,presentation needs,entertainment needs and accompanying needs,and the study summarizes the three modes of the video bullet-screen comments.
作者
王倩倩
陈康
WANG Qian qian;CHEN Kang(Jinling Institute of Technology,Nanjing 210038,China)
出处
《金陵科技学院学报（社会科学版）》
2018年第3期58-62,共5页
Journal of Jinling Institute of Technology(Social Sciences Edition)
基金
金陵科技学院博士科研启动基金项目(jit-b-201622)
江苏高校哲学社会科学研究基金项目(2017SJB0488)
关键词
新媒体
视频弹幕
用户需求
传播模式
new media
video bullet screen comments
user needs
dissemination mode
