摘要
无锡体育旅游产业发展的制约因素有:体育旅游总体发展水平不高、体育旅游产业高端人才缺乏、体育旅游营销效果有待强化。在此基础上,文章提出全域旅游背景下无锡体育旅游发展路径:努力提高体育旅游整体发展水平、积极培育体育旅游高端人才、强化体育旅游营销效果。
The restrictive factors of the development of sports tourism industry in Wuxi are as follows：the overall development level of sports tourism is not high,the sports tourism industry is short of high-end talents,and the effect of sports tourism marketing needs to be strengthened.On this basis,the paper puts forward the development strategies of sports tourism in Wuxi under the background of global tourism：try to improve the overall development level of sports tourism,actively cultivate high-end talents of sports tourism,and strengthen the effect of sports tourism marketing.
作者
李娟梅
何淇
LI Juanmei;HE Qi(School of Foreign Languages and Tourism,Wuxi Institute of Technology,Wuxi 214121,China)
出处
《无锡职业技术学院学报》
2018年第5期51-54,共4页
Journal of Wuxi Institute of Technology
基金
江苏高校哲学社会科学研究项目"基于案例推理的江苏中小微旅行社商业模式创新研究"(2016SJB630073)
关键词
无锡
体育旅游
发展路径
Wuxi
sports tourism
development strategies
