摘要
近年来,山西省的县域节事活动呈遍地开花之势,但节事品牌数量极少,与如火如荼的节事活动发展之势不符。本文以平遥国际摄影节为例,探讨县域节事活动品牌的机制建设,从品牌策划、组织实施以及品牌管理、反馈等环节着手,充分发挥各级政府、专业运营团队的力量,调动企业、观众及群众的参与热情,加强对品牌的管理与评估,为县域节事品牌的发展探索一条可成功、易实施的发展之路。
In recent years, there are more and more county-scaled events in Shanxi province, and the low quantity of related event brands cannot satisfy the high speed of the development. Taking Pingyao International Photography Festival as an example, the paper conducts a discussion on county-scaled even brand system construction and, by researching on related links such as brand making, brand implementation, brand management and feedback, it also explores the way how to improve brand management and evaluation.
作者
程冲
CHENG Chong(Shanxi Finance ＆ Taxation College,Taiyuan,Shanxi 030024,China)
出处
《山西财政税务专科学校学报》
2018年第2期61-65,共5页
Journal of Shanxi Finance & Taxation College
关键词
县域
节事
品牌
机制
county-scale
event
brand
system
