摘要
通过文献研究法、逻辑分析法、SWOT分析法等方法对粤港澳大湾区申办2032年夏季奥运会进行了优势、劣势、机遇、威胁四个方面的分析。研究表明粤港澳大湾区完全具备申办2032年夏季奥运会的可行性,建议粤港澳大湾区利用市场机制筹备奥运会;设立粤港澳大湾区奥运会筹备委员会;合理发展和管理公共交通系统;制定房地产长效管理机制;提高场馆利用和商业开发水平,通过以上措施来发挥优势、利用机遇、克服劣势、排除威胁,争取早日申办成功。
Through the methods of literature research, logical analysis and SWOT analysis, analyzes the strengths, weakness, opportunities and threats of the bid for The 2032 Summer Olympic Games in the Guangdong - HongKong - Macao Greater Bay Area. The study shows that the Guangdong - HongKong - Macao Greater Bay Area is fully qualified to bid for the 2032 Summer Olympic Games. It is suggested that the Olympic Games should be managed by the market mechanism in preparing period, the prepara- tory committee should be establish for the Olympic Games, the government should adopt the rational public transport system and establish a long - term management mechanism for estate market, and the a- rena need improved the commercial management. Through the above measures, we should utilize the advantages , seize the opportunities, overcome weaknesses and eliminate threats so as to win early bid.
作者
彭利方
PENG Li-fang(School of physical education,Shanghai Normal University,Shanghai 201418,China)
出处
《南京体育学院学报》
2018年第3期63-70,共8页
Journal of Nanjing Sports Institute
关键词
粤港澳大湾区
夏季奥运会
SWOT分析
the Guangdong- HongKong- Macao Greater Bay Area
Summer Olympic Games
SWOTanalysis
