摘要
新西兰是中国重要的战略新兴客源国,因此研究新西兰旅华客源市场对提振中国入境旅游具有重要的现实意义。以连续多年的旅游统计数据为基础,从人口统计学、时间结构、空间结构和消费行为等方面对新西兰旅华客源市场进行了全面审视,并将分析结果与其他客源国进行了比较。在此基础上,从深化旅游交流、驱动创新营销和开发长尾市场等方面提出拓展对策。
As New Zealand is an important emerging tourist country to China, the study of New Zealand visiting／｜China market has a very important practical significance to revitalize China s inbound tourism. Based on the series of statistics data, this paper does a comprehensive survey on the New Zealand visiting／｜China market from the following four aspects： demographic, time structure, spatial structure and consumer behavior. In addition, it compares the results with other tourist source countries. On this basis, this paper puts forward several development strategies for the market expanding from three aspects, including deepening tourism exchange, driving innovation marketing and developing long／｜tailed market.
作者
席宇斌
贺小媚
XI Yubin;HE Xiaomei(Shanghai Business College,Hotel Management School,Shanghai 200235,China)
出处
《亚热带资源与环境学报》
2018年第3期72-81,共10页
Journal of Subtropical Resources and Environment
基金
2018年文化和旅游部科研立项<"一带一路"沿线国际客源市场开发策略研究>(18TABG002)
关键词
旅华客源市场
入境旅游
市场特征
拓展
新西兰
visiting-China market
inbound tourism
market characteristics
expansion
New Zealand
