摘要
"体育+"是产业融合时代下体育健康服务业供给侧改革的趋向,它能解决供给侧与需求侧的矛盾,推进健身供给侧服务发展多元化、精准化,促进体育产业融合发展."体医融合"新业态的发展是实现"健康中国梦"的重要手段.它以"有病治病"、"无病防病"为终极健康目标,需要依托"移动医疗"、"移动健身"大数据平台,利用健身消费联网支付模式,借助"大众创业、万众创新"刺激新供给,结合体育服务需求侧的市场导向,联系体育养生、旅游等相关产业横、纵深度拓展,实现供给侧体育服务多元化、精准化供给.
＂ Sports ＋＂ is the trend of supply side reform of sports and health service industry in the era of industrial integration. The development of the new form of ＂ sports and medical integration＂ is an important means to realize the ＂ healthy Chinese dream＂. ＂ Sports ＋＂ to solve the supply side and the demand side of the contradiction, to promote the development of fitness services side of the diversification, precision, and promote the integration of sports industry development. The paper discusses the following：＂ Integration of sports and medicine ＂ to ＂ curing and preventing diseases at any time＂ as the health goals, need to rely on ＂ mobile medical＂ , ＂ mobile fitness＂ large data platform, the use of fitness consumption network payment model, with ＂ Entrepreneurship, innovation ＂ to stimulate the new supply, combined with the demand side of the sports service market-oriented, contact sports and health, tourism and other related industries horizontal, vertical development, to provide the supply side of the diversified sports services, precision supply.
作者
马荣超
MA Rongchao(Institute of Physical Education,Sanming University,Sanming 365004,China)
出处
《湘南学院学报》
2018年第5期106-110,共5页
Journal of Xiangnan University
基金
三明市社会科学规划项目(Y18110)
关键词
“体医融合”
体育健康服务业
供给侧改革
＂ Integration of sports and medicine＂
sports and health service industry
supply side reform
