摘要
近些年社交媒体发展迅速,电商销售与社交媒体融合成为社会重点关注的内容。基于此,本文分析了传统电子营销的困境与行业新变化,分析了社交媒体在电商营销中的作用,进而提出如何在电商营销中融入社交媒体。
With the rapid development of social media in recent years, the integration of e corn merce sales and social media has been focused by society. Based on analyzing the dilemma of tra ditional e marketing and changes in the industry and the role of social media in e commerce mar keting, how to integrate social media into e commerce marketing is put forward.
作者
孙阳
SUN Yang(Shandong institute of communication,Jinan 250200,China)
出处
《长江工程职业技术学院学报》
CAS
2018年第3期68-71,共4页
Journal of Changjiang Institute of Technology
基金
2017年山东省企业培训与职工教育重点课题"闲暇教育视域下的大学生新媒体阅读状况研究"
关键词
社交媒体
电子商务营销
策略
social media
electronic commerce marketing
strategy
